Top 10 YouTube How To & Style trends in November 2026

Durability leads How To & Style with two videos generating 22.2M views, showing creators the value of a clear verdict while practical making needs a distinctive purpose.

YouTube How To & Style trends by the numbers

This November 2 snapshot covers the latest 30 days in How To & Style. Video counts describe the observed topic supply, not every upload on YouTube. Topics can share videos, so adding their views would count some attention more than once.

Revenue estimates use a shared rate of about $1.50 per 1,000 views, so differences reflect reach within the same model. These figures are estimates rather than verified creator earnings. YouTube’s RPM explanation distinguishes creator revenue per thousand views from advertisers’ CPM.

Durability rises as broad making topics lose rank

Durability moves from fifth to first, ahead of smartphone, which shifts from first to second, and product testing, which moves from second to third. Its current 22.24M views represent about 82% of its 27.02M views in the broader window. That concentration supports a recent tilt toward durability within this sample, without making rank movement a revenue growth measure.

DIY records the largest fall among topics present in both lists: Sixth to tenth. Food drops from third to seventh and cooking from fourth to eighth. Arts and crafts appears at ninth after being absent from the baseline Top 10; it has no baseline rank. Health provides a counterpoint, rising from seventh to fourth with 15.62M current views.

These are overlapping windows captured together, not two consecutive months. Testing and phones have exactly the same view totals in both, despite each gaining three ranking places. Relative rank can change without a topic gaining views. The October How To & Style report offers earlier editorial context; the 60-day figures here supply this edition’s comparison.

Durability turns an ownership question into visible proof

Durability has the highest likes-to-views rate in this Top 10. Its 3.20% compares with smartphone’s 2.65% across four videos and product testing’s 2.81% across seven. Engagement here means likes divided by views; comments are shown separately. These figures describe response, not audience retention or a guaranteed appetite for another stress test.

In iPhone Duo Durability: Destroyed, JerryRigEverything establishes uncertainty about a folding device immediately. Separate scratch checks on the outer and inner screens make the materials comparison legible. The inner display’s coating conceals marks when illuminated, creating a distinction between damage a viewer can see and damage that remains.

Later, dust stops the hinge closing and bending introduces display lines. The payoff is functional: Whether the phone body stays together is no longer enough to answer whether the device remains usable. Each stage changes the verdict. That structure offers a reason to keep watching beyond the spectacle of damaging an expensive object.

The Trump phone video uses another version of proof. It opens with a manufacturing-origin claim, compares the handset with an HTC device, then progresses to internal layouts and a working motherboard swap. The host’s political commentary supplies a strong point of view, while the comparison supplies an observable finish. A creator can learn from that evidence sequence without borrowing the commentary or its claims.

Those videos have 14,922,963 and 7,315,793 views respectively, accounting for the entire two-video durability total. They are both from one established creator. Small supply here therefore signals concentration, and cannot establish low competition or easy entry for another channel.

DIY and arts and crafts need a reason to care

These metrics describe DIY. Arts and crafts, ranked ninth, has 7,083,943 views across 149 videos: An average of 47,543 and a 1.09% likes-to-views rate. Both topics have far more observed videos than durability, with much lower averages. That makes a generic promise to build or decorate something a weak reason to choose one upload over another.

MY NAME IS NOT JERRY starts by introducing the grandfather behind the channel name. A giant smiley face planted in trees becomes a memorial near the family cabin. The viewer has a reason to care about the outcome before the solar equipment, GPS layout and planting procedure arrive.

Powering tools off-grid, protecting saplings from cattle and working into the night create practical obstacles. The solar installation carries product information, but also enables the project. The video can move between instruction, family history and large-scale work because each strand contributes to the same goal.

Its 2,473,167 views equal about 43.2% of DIY’s total and 34.9% of arts and crafts’ total. The same video contributes to both topics, so those shares are separate comparisons. This is an unusually large example within heavily supplied groups, rather than a typical expectation for a new maker channel.

Durability promises an immediate verdict; the forest story promises a meaningful transformation. The forest is not mature by the end. Instead, completed planting and a working power setup give viewers progress they can inspect, while the longer-term result remains uncertain. A useful project story can acknowledge that limit and still deliver a finish.

Three videos that give the process a purpose

These examples share a creator, making their different story choices especially useful to compare. Their individual views are shown below; the topic metrics above remain the basis for topic comparisons.

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14,922,963 views · Durability

iPhone Duo Durability: Destroyed

Why it matters: JerryRigEverything opens with doubts about a folding phone, then tests its outer and inner screens separately. The matte coating hides damage while the display is lit; dust later prevents closure, and bending produces screen lines. The sequence changes the meaning of “survives”: An intact body can still contain an unusable display.

What to watch for: Follow the difference between visible damage and lost function. Each stage revises the verdict rather than merely adding another impact. A useful adaptation would show the same everyday task before and after a controlled test.

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7,315,793 views · Durability

Trump Phone Durability Test - Its worse than we thought...

Why it matters: An origin claim sets up a comparison between the Trump T1 and an HTC handset. The host moves from matching exterior details to internal layouts and a motherboard exchange, showing both devices powering on afterward. The physical bend test is only one beat; the final payoff is the working swap.

What to watch for: Notice how the video saves its clearest demonstration until after the visual similarities. Separate the host’s political commentary from the product comparison. For your own test, name the evidence that could change your conclusion before filming it.

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2,473,167 views · Arts And Crafts

MY NAME IS NOT JERRY

Why it matters: The channel-name reveal introduces the host’s grandfather and a memorial project: Planting a giant smiley face near the family cabin. Solar installation, GPS layout, cattle, watering and night work become obstacles to that goal. Practical demonstrations stay relevant because they help the planting continue.

What to watch for: Track the changing scale, from the meadow plan to individual planting holes and a working cabin power supply. The trees are still small at the close. Completed planting provides a present-day payoff while the eventual mature forest remains an ambition.

Across the three, the opening defines what would count as progress: A functioning device, a resolved comparison or a planted memorial. Tools and intermediate steps matter because they can change that outcome. For a creator, the practical question is whether each scene advances the promise made at the start.

What How To & Style creators should prioritise and test

• Prioritise: One product question your own footage can answer. Show a starting condition, explain a repeatable check and finish with the same task again. Keep cost and scope proportionate to what your audience needs to decide.
• Test: A making video whose first scene introduces the person or problem it serves. Build around one constraint and a visible completion check. Use the guide to turning a trend into an original video idea to develop an angle suited to your own experience.
• Approach cautiously: Treating two high-view tests as proof of an open market. Compare nearby channels and production demands using the YouTube topic validation guide before committing to expensive props or a large build.

Check current topic signals in Hype’s trends explorer as you narrow the idea. After publishing, assess the opening against your own audience data. YouTube’s audience-retention guidance explains how the first 30 seconds, spikes and dips help identify where attention holds or falls. A topic’s like rate cannot substitute for that video-level evidence.

Viewers want confidence in the outcome

The product and making stories suggest two related viewer needs: Reducing uncertainty about an object, and seeing effort become something useful or meaningful. Food and cooking still attract 13.20M and 9.32M views, so this snapshot does not imply that practical instruction has lost its audience. It suggests giving that instruction a more specific reason to matter.

The ranking establishes where attention gathered; it cannot tell us why every viewer clicked. The selected videos offer a grounded creative hypothesis to test: Make the outcome understandable early, let the process create uncertainty and show enough evidence for the viewer to judge the result.